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The Path for Kalisto to Become WWE’s Latino Superstar

There was word last week that Kalisto was at one point meant to be a major superstar for WWE. It was the company’s belief that he’d be able to fill the role of being WWE’s top hand in the Mexican market. The luchador was signed and being developed to fill Rey Mysterio’s shoes. Needless to say, for a time, WWE had major plans for Kalisto.

Rey Mysterio (Courtesy of WWE.com)

Rey Mysterio (Courtesy of WWE.com)

The news that came out last week is that Kalisto has become an afterthought in WWE. His role in WWE has diminished because company officials are reportedly forever branding him as a failure due to his ties to Sin Cara and their tag team, The Lucha Dragons. The belief from WWE is that the original Sin Cara was a huge failure and Kalisto is being seen by WWE as guilty by association.  The possibility of Kalisto becoming a “great Latino Superstar” is reportedly dead in the water at time of publication.

That is a lot of pressure to put on any one performer, no matter who they are. It’s true that WWE requires superstars to target the Mexican market. It’s a smart business move and there is no question Rey Mysterio filled it for WWE. They’d obviously look for another performer to do the same, but Kalisto was never given a real chance of becoming as big as Mysterio.

The original Sin Cara didn’t perform well in WWE. That’s true. However, it’s very unlikely that WWE would waste another talent like Kalisto just because he’s teaming with a character that failed over three years ago and was played by another performer.This news brings to light the fact that Kalisto is a good talent that is capable of more. A lot more. WWE was right; Kalisto can be the next major Mexican superstar of WWE.

(Courtesy of dailywrestlingnews.com)

(Courtesy of dailywrestlingnews.com)

In modern day WWE, a luchador is rare and marketable. It’s about more than just selling masks to kids. WWE’s style of wrestling is not centric to lucha libre. That makes performers like Rey Mysterio, The Lucha Dragons and few others stand out. They are different than the rest of the flock.

Combine the wrestling style and marketability, and Kalisto is one of the most unique performers under the WWE umbrella today. He’s an asset WWE should be pushing to the moon, but what makes him different is only being used as a gimmick rather than a launching pad to WWE superstardom.

(Courtesy of WWE.com)

(Courtesy of WWE.com)

WWE doesn’t have to push Kalisto as a singles wrestler yet. The New Day are going to lose the Tag Team Championship eventually to a face team. If I were a betting man, I’d wager a pretty penny on The Usos being the ones to take the titles from The New Day. The Usos have already had a few title reigns. They’re a really good team, but them returning to win the titles isn’t fresh. It’s safe booking and stunts other teams. That’s not how WWE is going to improve the Tag Team division.

Instead, what if The Lucha Dragons feuded with The Usos to become the No. 1 Contenders for The New Day’s Championship and then go on to successfully win them? Kalisto and Sin Cara were already NXT Tag Team Champions. They were successful in stopping the 364-day reign of The Ascension. They could do the same with The New Day.

(Courtesy of WWE.com)

(Courtesy of WWE.com)

However, if the rumoured WWE opinion on Sin Cara is real, none of that will ever come to fruition. If that’s the case, Kalisto will be far better off on his own. What’s interesting is the present landscape of WWE is in the perfect place for Kalisto to emerge onto the scene. Kalisto’s rise to the top first has to go through Kevin Owens.

Owens is finally done with Ryback. His next feud has yet to be determined. WWE could easily book a battle royal on tonight’s Raw to settle that matter. Very few people would expect Kalisto to win that match. When he does, it’ll be a swerve almost no one is expecting. Suddenly, Kalisto has some momentum and is featured appropriately. That also puts emphasis on The Lucha Dragons in the Tag Team Division.

But don’t worry, a singles championship doesn’t mean a breakup for the Lucha Dragons. No one made that claim when Xavier Woods took John Cena’s U.S. Open Challenge. Regardless, Kalisto wouldn’t defeat Owens for the IC title. Kalisto would only need to put on a good showing and take Owens to his limit. To build a new face, you need a heel. Kalisto could begin to make his name by taking on Owens, losing and then moving over to the real prize.

(Courtesy of dailywrestlingnews.com)

(Courtesy of dailywrestlingnews.com)

The best way to build the next Mexican superstar of WWE is to do it against the biggest Mexican superstar the roster has. Alberto Del Rio just came back and is the current United States Champion. Del Rio is making the title the “MexAmerican” Championship. That’s perfect. That’s exactly what is needed for the perfect storm.

Kalisto would be fresh off a good showing against Owens and aiming for the “MexAmerica” championship is the next logical step. Kalisto could build his name in a feud with the great Alberto Del Rio until he eventually wins the championship. That victory could be as early as TLC, or as late as WrestleMania depending on how WWE books it. I’d like to think WWE would prefer to crown their next major Mexican star at WrestleMania.

Kalisto has the potential to be a major star in WWE. Del Rio is a temporary band-aid to a problem that needs to be addressed further. If WWE is serious about marketing to Mexico, you’d think that they’d want to give them dream matches of that magnitude.

Kalisto becoming United States Champion is a huge statement that creates another star. He’d be off and running with Sin Cara at his side. Kalisto on top is best for business because it helps all undercard championships in one way or another and gives WWE more options for the Mexican market. I’m sitting here wondering why they resigned Alberto Del Rio when they have the future on their roster doing the bare minimum.

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