Evaluating strictly by television ratings, WWE was at the peak of its popularity in the late 1990s, in a time dubbed the “Attitude Era.” Stars like “Stone Cold” Steve Austin and “The Rock” dominated headlines in and out of the wrestling world.
WWE is still uber popular, but nowhere near where it was around 15 years ago.
However, through its network, WWE still capitalizes on its stars of the past. Reliving the glory days is a common practice among wrestling fans. That’s why it was not a surprise to see “Stone Cold” on the cover on WWE’s latest video game: WWE 2K16.
Most didn’t bat an eye when the announcement was made. However, current WWE Superstar Daniel Bryan says there is another reason why WWE continue to use past talents like Steve Austin to promote current products.
“One of the things I think it shows is that we have not really created enough new stars, to where we put new stars on the front of the video game, so that should be the overall bigger concern,” Bryan told The National. “We need to not just rely on people from the past. There is almost this mentality these stars are bigger than the current stars, and they keep going with the mentality when the guys now are every bit as good as the guys from before, it is just they need to be given the platform.”
Bryan, one of the most popular wrestlers in the company, is not currently performing due to injury. He was, and is, one of the most beloved fan favorites of the modern era.