Over the past several months, WWE’s NXT show has transitioned from a developmental program to a highly-touted brand with its own group of fans dedicated to the television show. While its ultimate purpose is to train wrestlers and feed them to the Raw and SmackDown television shows, typically referred to as the “main roster,” NXT has grown well beyond its Full Sail University boundaries.
“I think NXT has morphed from being developmental into what I consider the most influential brand in all of wrestling, and I think that all of the superstars at NXT have the responsibility to serve everybody in wrestling with the most exciting and ground-breaking product that’s out there right now,” NXT champion Finn Balor told Kerrang.com. “I’m very happy to be at the forefront in leading the charge of this wrestling revolution that we’re causing, and I’m very proud to be champion.”
NXT is embarking on its first ever UK tour, taking the product outside of the U.S. for the first time. What has made it so successful? Style and presentation.
“Well I always like to describe NXT as more of a rock’n’roll wrestling show,” Balor said. “It has that kinda underground, indie feel that I was so accustomed to in the independent circuits that I loved so much. So, for me, it’s been a beautiful coming together of working with the WWE but also still having that raw organic feel of being an independent, so that’s the one thing that makes NXT so different than anywhere else. It’s kinda having the hybrid of both very different styles.”