It seems as if a highly anticipated bout between WBC middleweight champion Miguel Cotto and Saul “Canelo” Alvarez just got a little more interesting for the two men representing the prize fighters.
Roc Nation founder Jay Z and Golden Boy Promotions CEO Oscar De La Hoya will wager $100,000 on the main event, with the loser set to write a check for the winner’s charity of choice.
If Cotto, represented by Roc Nation wins, De La Hoya will send money to the Shawn Carter Foundation. If a Golden Boy-promoted Alvarez wins, Jay Z sends a check to the White Memorial Medical Center’s caner unit.
Jay Z founded the Shawn Carter Foundation (dubbed after his real name) in 2003, and focuses on helping low-income students reach higher education. The foundation is run by his mother, Gloria Carter, and has raised $2.9 million since its inception, according to the foundation’s website.
De La Hoya’s charity of choice, meanwhile, is geared toward his late mother who passed away in 1990 after being diagnosed with breast cancer. The famed Mexican boxer donated $350,000 in 2000, to open up the Cecilia Gonzalez De La Hoya Cancer Center in East Los Angeles.
The bout in question, featuring Puerto Rico’s and Mexico’s biggest stars, takes place on Nov. 21 inside the Mandalay Bay Events Center in Las Vegas.
De La Hoya predicts the bout, arguably the second biggest fight of the year — behind Floyd Mayweather’s mega-bout with Manny Pacquiao in May — will sell up to 1.5 million pay-per-view buys, according to Boxing Scene.