It seems as if Reebok can’t take one step forward without taking a few steps back.
The athletic apparel’s latest blunder came in the way of another historical mistake, as the UFC’s sponsor unknowingly offended a good portion of Poland’s population.
Seen on the arms of UFC Fight Night 77’s Piotr Hallman’s cornermen, Reebok’s country-specific logo for Poland — in this case, an eagle — was colored black. Only that plenty of folks in Poland know their eagle cannot be black, otherwise it acts as a sign of disrespect created by the former Soviet Union.
By most accounts, the Polish eagle must be all white, wearing a golden crown in a field of red.
Per usual, plenty of Reebok’s opponents took to social media to criticize the company. Giving Reebok the benefit of the doubt and assuming it didn’t mean to cause the uproar by offending the Polish population, this is still a relatively negligent mistake from a company that’s found itself in the midst of heavy criticism in recent months.
— Piotr Mieśnik (@PiotrMiesnik) November 8, 2015
The latest blunder comes just a few weeks after the company angered much of the Irish population by excluding a portion of the country when creating a t-shirt aimed at the Emerald Isle and its UFC fans. Reebok issued an apology and discontinued the shirts shortly after.
It’s worth noting the UFC’s most popular Polish fighter, strawweight champion Joanna Jedrzejczyk, defends her title in less than a week. Considering her status as the division’s titleholder, Jedrzejczyk’s eagle would otherwise be colored gold.
Reebok has yet to address the issue.