Brendan Schaub is no stranger to mentioning his disdain for the UFC and its exclusive apparel sponsorship with Reebok. He even went was far as to semi-retire at the age of 32, claiming there was no way he could see himself bearing the Reebok fight kits while on his way to the Octagon.
The reality of the situation, Schaub says, is that he doesn’t need to fight to make a living anymore. Earning a comfortable paycheck as a successful podcaster on “The Fighter and the Kid,” claiming he’s currently making more with his voice than he did with his fists.
He also claims to be making more than the UFC is on certain fronts, as well. According to Schaub, his podcasting t-shirts are outselling the UFC’s Reebok fight kits.
“As far as UFC fight kits sold, I’m willing to bet we sold more T-shirts this year than the UFC has sold fight kits,” Schaub told MMAjunkie Radio.
“I’m not going to give the number out, but we’re doing well. You don’t want to brag about that kind of stuff. Is that really a compliment? Saying that we outsold UFC fight kits? Those things are terrible.”
It doesn’t take much from Schaub to explain why he’s outselling the UFC. For starters, the UFC’s shirts are far more expensive than his, offering his own shirts at a quarter of the UFC’s $100 price tag.
“Fans know bulls–t. You can’t bulls–t the public anymore and get away with it,” Schaub said. “Reebok, first of all, no one really rocks Reebok. But we’ll support Reebok because they support the fighters. But, then you find out how much the fighters are making and fans do not support that. They smell bullsh-t. You think you’re going to honey d-ck an educated UFC fan and you’ve got another thing coming.