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UFC Plans to ‘GO BIG’ the Rest of 2015

Dana white ufc
Photo Courtesy of AP

LAS VEGAS — With four months left in 2015, the UFC officially launched its “GO BIG” campaign to promote the top notch cards they have scheduled up through Jan. 2, 2016.

The “GO BIG” season will launch Sept. 26 with UFC Fight Night: Barnett vs. Nelson and wrap up on Jan. 2, 2016 with UFC 195: Lawler vs. Condit.

The campaign will see the biggest MMA organization in the world put on 10 events in 84 days in seven countries on five continents. If that wasn’t big enough, Dana White and the UFC also announced Ronda Rousey and Joanna Jedrzejczyk as being the main event and co-main event, respectively, at UFC 193 at Etihad Stadium in Melbourne, Australia. It’s a venue with the physical capacity to help the UFC break its all-time attendance record.

“It’s a lot of pressure but I have been able to accomplish a lot of things which seemed impossible before, and this doesn’t seem like the impossible endeavor that I have gone after,” Rousey said of breaking UFC 129’s record. “We are definitely capable of selling out the stadium, and I’m not done making history yet.”

White also announced the UFC will put on a show on three consecutive nights in Las Vegas Dec. 10-12—an unprecedented feat for the organization.

On the Dec. 11, Ultimate Fighter Finale will be headlined by a featherweight No.1 contender bout between Chad Mendes and Frankie Edgar, while the co-main event has Khabib Nurmagomedov and Tony Ferguson squaring off. No fights have been announced yet for the UFC Fight Night on Dec. 10.

UFC 194, which takes place on Dec. 12, will be headlined by a featherweight title unification bout between Jose Aldo and Conor McGregor, while the co-main event will pit middleweight champion Chris Weidman against Luke Rockhold.

As usual, McGregor and Aldo stole the show by nearly coming to blows on stage during the announcement before Aldo left to fly back to Brazil for a wedding.

“I don’t want to scare him anymore. He’s petrified,” McGregor said of Aldo. “He went running before. So now I’m going to take the opposite approach: cuddle him, look after him, whisper sweet nothings and tell him it’s going to be alright, it’ll be over quick. And hopefully get him into that Octagon on Dec. 12. And then end his career.”

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