Amazon Marketing Services (AMS) refers to a group of Amazon services for sellers, including Sponsored Products, Headline Search Ads (formerly known as Amazon Sponsored Brands), and Amazon Display Ads. Amazon has rebranded several of its features (AMG, AMS, and AAP) as Amazon Advertising beginning of September 2018. Advertising Console is the new name for AMS. The terms Amazon Marketing Services, AMS, and Advertising Console will be used. Amazon’s marketplace has about 2.5 million active vendors. Around 25,000 Amazon sellers have made more than $1 million in sales, while 200,000 have made more than $100,000. (2019). And Amazon has earned the trust of its customers. It is essential to know about outsourcing Amazon’s marketing services.
With so much data, it’s no surprise that Amazon knows what inspires customers, how they interact with companies, and how they shop and buy online. Amazon advertising enables Amazon sellers to contact their target audience at every point of the customer experience and provides various solutions to assist you in achieving your advertising objectives.
Know about sponsored products
With advertising that appears in shopping results and on product pages, Sponsored Products help people find and buy the products you sell on Amazon. Products that have been sponsored Ads appear in prominent places such as the first page of search results and product pages. They assist you in reaching clients who are more likely to buy your goods because they are looking for similar things. You only pay when customers click on your advertising because these ads are pay-per-click, and you can set a budget to limit how much you wish to bid on each click.
Products that have been sponsored by Professional sellers, merchants, book vendors, Kindle Direct Publishing (KDP) authors, and agencies can all place ads. This ad type is only available in select categories, and your product must be eligible for the Featured Offer to use this Amazon Marketing Services product.
What are sponsored brands?
Sponsored Brand Ads are CPC ads that allow you to include your logo, a custom headline, and several goods. Sponsored Brand Ads will help you raise brand awareness and spread your message using unique headlines. These advertising allow you to reach out to your target audience when shopping for something to buy, thereby increasing product awareness. Customers can visit your Amazon store or a custom landing page by clicking on your logo. They’ll be transported immediately to the product page if they click a product in the ad. Sponsored Brand Ads are accessible to professional sellers, vendors, book vendors, and agencies members of the Amazon Brand Registry.
Importance of Sponsored Display
Amazon Marketing Services offers Sponsored Display Ads as a self-service advertising alternative. You can rapidly establish display campaigns with these ads and reach your target audience wherever along the buyer’s journey, both on and off Amazon, with these advertising. Sponsored Display Ads can be seen by people on and off the Amazon platform. It allows for easy campaign creation and automatically generates effective display ad material. Professional sellers participating in Amazon Brand Registry, vendors, and agencies with clients that sell products on Amazon can use Sponsored Display ads.